INDEPENDENT AGENCY OF THE YEAR - ENTERTAINMENT

AN AGENCY
FOR THE POST ADVERTISING AGE.

Modern Arts combines the expertise of storytellers from across entertainment with all the capabilities of a world class agency to help brands drive business in today’s ever evolving culture.

PRESS

CAPABILITIES

Production Partnerships

Our history in entertainment means we aren’t bound by the traditional world of commercial production. As such, we have access to a vast network of nimble production partners with the expertise to deliver at the highest levels.

Measurement

If it’s not effective, it doesn’t matter. We have the tools and resources to measure the success of everything we put out into the world so our brand partners can be certain we’re meeting business objectives and learn from the results.

360 Creative Development

From core creative ideas to interactive digital experiences to content for any screen, our access to the best storytellers from across entertainment means we bring truly out of the box thinking to every project, with a strong understanding of how to create long term value for our brand partners.

Brand and Creative Strategy

Every groundbreaking idea starts with a killer brief. That’s why our team worships at the altar of consumer insights, allowing us to unlock business minded strategies that lead to work that’s just as effective and relevant to our audience as it is entertaining.

Comms Planning and Distribution Strategy

As the media landscape continues to fracture, we help our brand partners navigate it with confidence, generating sound comms strategies and innovative approaches to engaging audiences through our deep relationships in the industry.

Visual Identity and Design

We bring it all to life through compelling design systems that scale. Always with a commitment to craft and an eye toward what’s happening in culture.

Brands today can no longer simply interrupt their way into their audience’s hearts and minds. They must create stories and experiences their audience will choose to engage with – just like everything else fighting for their attention. Rather than being bound to a structure that was invented at the dawn of commercials, we’ve built a new model to help brands make stuff their audience wants by tapping into the minds of those behind the entertainment they love.

Our approach brings together showrunners, screenwriters, producers and creators at the forefront of popular culture with brand strategists, data strategists, creative directors and brand directors who know how to generate business results. All collaborating in a system designed to flex to meet the specific needs of each project, much more like a nimble Hollywood production company than a bloated ad agency (having worked at both, we know the difference).

Our founders have led teams at the highest levels of the agency and entertainment worlds, most recently at Wieden+Kennedy and Anonymous Content, the Oscar and Emmy winning production and management company. Together they have won every major award for creativity and effectiveness for their breakthrough work on brands like Apple, AirBnB, Anheuser-Busch InBev, Coke, Adidas, Expedia, Adobe, HP and Whatsapp.

A REINVENTED APPROACH FOR A MOMENT THAT DEMANDS IT.