Modern Arts is an agency for the post advertising age. We help brands drive business in a world where the bar for engaging an audience has never been higher.
Our model brings together showrunners, screenwriters, journalists and creators at the forefront of pop culture with strategists, creative directors and brand directors who know how to build brands and generate results.
The work we make lives everywhere from social to streaming – experiences people seek out, not skip past – because it feels more like the entertainment they love and less like the advertising they avoid.
Latest Press_
"Bukayo Saka: The Time is Now" explores the conversations behind greatness
Streaming globally on Disney+, the documentary follows Bukayo Saka and Thierry Henry as they reflect on pressure, resilience, and the Whatsapp messages that shaped one of football's biggest stars.
The best Bukayo Saka documentary is also a WhatsApp ad
Produced in partnership with Modern Arts, the film is the brand’s latest masterclass in creating brand entertainment that is actually just entertainment. The story is real, the characters compelling, and the product just happens to sit naturally within it all.
The most innovative advertising and marketing companies of 2026
"Modern Arts has been a leader in finding ways to show a brand’s cultural impact that fits seamlessly into existing viewing habits."
Creativity predictions—100 top execs on 8 themes to watch in 2026
"In 2026, the advertising industry finally behaves like an entertainment ecosystem."
Fast Company's best ads of 2025
“The Seat is the ultimate example of non-interruptive advertising that people actually want to watch.”
Creativity in 2030 — inside the future of human–AI collaboration
“As AI floods the lower funnel with inexpensive assets, some believe this could lead to a new golden age of storytelling.”
Why the next great sports movie might be created by a brand
Listen as Zac Ryder, Co-Founder and CCO of Modern Arts, nerds out with Jeff Beer on Fast Company’s Brand New World podcast about the evolution of brand entertainment.
WhatsApp's new Netflix doc on F1 is a master class in turning advertising into entertainment
“This isn’t some ad-tiered piece of content. It’s a legitimate addition to the streamer’s F1 library.”
Meet Modern Arts, the agency making ad documentaries you actually want to watch
"WhatsApp CMO, Vivian Odior, calls Modern Arts a great strategic partner. “At their core, is a mission to help brands meet their business needs creatively, especially through the lens of storytelling and real user stories,” says Odior.”